Store surveys

[GraphicGr8s]

We all know what they are. You're asked to fill out a survey online and it has a series of questions with four possible answers. Extremely dissatisfied, dissatisfied, satisfied, Extremely satisfied.
Well the answers my vary a bit but those are the most common ones I've seen.
Now I shop at one grocery store in particular. Publix. The stores are always clean, the associates always courteous blah blah. So that would be my standard. On those surveys though I used to always put "satisfied". Face it there is always room for improvement.
That's what I used to do.
From my wife working in retail and they started using that type of survey I have learned that while it appears you have 4 choices in reality there is only a pass fail. See anything other than the extremely satisfied gets them points.
And I found out today returning a car to Enterprise that's the only answer that counts there too. And that seems to hold true for many other companies also. Advanced Auto Parts is the same also. My neighbor is a DM for them and he told me about that years ago.

So if you're waiting on line and there is only one cashier and you get the survey and mark anything but ES they go harass the front end people for low scores and will go so far as to threaten their jobs. Forget that the reason there is only one cashier because they have no payroll hours and the problem stems from middle management in their ivory towers.

So if you're waiting in line, when you go fill out that survey go for the Extremely satisfied. Anything else is a zero. Now if they are rude or unhelpful then sure. Give them a zero.

[Mugwump]

I try to avoid survey's like the plague......unless, of course, it's to get $5 off on dog food....

[BillT]

I have never seen surveys like this.
Seen them on line though.
Sounds like some stupid big business "motivating" thing.
Seems really dumb to throw out 1/2 of the data you collect.

[Mugwump]

I have never seen surveys like this.
Seen them on line though.
Sounds like some stupid big business "motivating" thing.
Seems really dumb to throw out 1/2 of the data you collect.

It's all part of the evolved marketing approach....and yes, it's strange. It seems that counting only the exceptional, tho flawed imho too, gives them an easier trail to follow..... It should be used in rewarding the exception employee/occurrence, as it was likely intended...and used as a method to retrain weak performers...if management isn't interpreting the survey results properly, then it's management that needs to be retrained, or replaced.

[wiggs]

I had a clerk tell me tha,t when I did their survey on line to please give them all es because they didn`t count any other answer. I thought that was stupid also, but I liked everything about the store, so I did give them all high marks. Also if they ask for a short note about your experience in the store, make sure you only say positive things. If the people are total jecks then i will say that other wise the upper mangement will come down on them for not getting a perfect score. 

[wsantia1]

I try to avoid survey's like the plague......unless, of course, it's to get $5 off on dog food....

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